Manta, Rules of thumb, aphorism, mantra, haiku are a way we can remind ourselves of our story.

  1. Enable someone to make an accurate decision in the heat of the moment
  2. Should be considered from all perspectives
  3. Can be disagreed with: generic principles are worthless
  4. Be something that can fit into a picture frame
  5. Have evidence of practical application
  6. Make system one thinking "the lazy brain" more accurate.


Watch your thoughts, they become words; watch your words, they become actions; watch your actions, they become habits; watch your habits, they become character; watch your character, for it becomes your destiny.

Confidence isn't about knowing the outcome. But embracing obstacles feeling certain you find a solution

Slow down, speak less

Slow is smooth, smooth is fast

Stay light but get strong

Embarrass by yourself trying new things

Don't build castles in the sky

No dickheads

Happiness = Reality - Expectations

Prepare methodically to act quickly

Maintain curious detachment

Address the struggle

People buy dreams not features

Maximise utility

Resentment is like drinking poison and then hoping it will kill your enemies. Nelson Mandela


Take opportunity from complexity

Maintain a blue head

Discipline equals freedom

Software is eating the world. The web is eating software

Great engineers can sell their solutions


Create an optimisation engine

Learn first principles

Intent is more important than demographics

You'll know it, when you can teach it

Extract the meta from the matter

Learn to be lucky

Seek doubters

If you cannot achieve consistency, improvement is guesswork

Remain an outsider

Sell it before you build it

Don't let what you think hinder progress

Embrace constraints

Meetings are for making decisions

Show don't tell

Teams that learn together grow together

If your actions are aligned with your values you can be fearless of results

Don't ignore your gut!!!

Everyone is fighting a battle you don't know about

In the stomach not the back

Front up or fuck off

Smile like you mean it - it is the key to happiness

Strive never to solve the same problem more than once

If you cap your downside the upside will take care of itself

Our life is what our thoughts make it