Pipe dreams that flow


Have a purpose, spread belief


Convert inputs to desired outputs


Is it worth the time?


  1. Plug the gaps
  2. Structural alignment
  3. Automate quality
  4. Turn up pressure

Collect Persuasive Sentences

Dreamers provide vison and meaning, Engineering builds belief, Realists ensure everyone can still eat, Leaders connect the dots with stories.

  • People need to know you care before they will regard the value you can offer and are more motivated to act on fear than to chase dreams.

Doing ___ is painful because ___ is causing ___ . Fixing this process has been blocked by ___ .

In a perfect world you would __ . Your estimate opportunity cost is between ____ and ___ per ___ (hour | unit of work). With potential positive side effects including ___ .

You would be prepared to sacrifice ___ to move forwards as your primary motivation is ___

Others in your situation would include ___


  1. Feel the pain
  2. Align values
  3. Sell belief
  4. Set decision triggers
  5. Test riskiest assumption
  6. Commit to a plan
  7. Do the least
  8. Quantify results
  9. Ask a smarter question
  10. Loop

Use fear to break inertia, the dream to provide momentum.

Fundamental questions

Follow the streams to the extremes

  • What does perfection look like?
  • What is the worst case scenario?
  • When are critical moments?
  • Who do you most need to influence?
  • How does a successful interaction end?
  • What can be measured?

Make more good decisions than bad, make them quicker than others and you'll be on the right path. Should you fail, if your actions are aligned with your values, you will have grown.

INVEST your TIME wisely!