Five questions. Twenty-five cells. The empty ones are your strategy.
Every great (ad)venture starts with five questions asked in the right order. Start with what you know. The gaps become your roadmap.
You already have a problem worth solving. Run it through five questions and see what emerges.
The Journey
Each question is a doorway, not a checkbox. The gaps between questions are where the mind does the work.
FIND THE GAP
What problem keeps coming up?
Stop focusing on features. Start capturing the friction your users experience consistently.
FIND THE TRUTH
What is the root cause?
Dig beneath the symptoms. The real value lies in understanding why the friction exists.
FIND THE DREAM
What does the ideal solution look like?
Remove all constraints and envision the perfect outcome. This becomes the north star.
FIND THE PLATFORM
What systems do you need to build?
Identify the minimum viable architecture required to deliver the dream reliably.
FIND THE PEOPLE
Who will use, buy, and champion it?
Determine exactly who urgently needs this solution and build your community around them.
The Instrument:
Pitch-Prompt Deck
Most founders skip straight to building. The ones who last start by wondering.
Pep talk mode (inner)
Build your conviction before you build the product.
Pitch mode (outer)
Use the crystalized answers to attract your community.